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Connected Viewing

Selling, Streaming, & Sharing Media in the Digital Age

Authors: Jennifer Holt, Kevin Sanson Publisher: Taylor and Francis Publication date: 2013 Publication language: Angielski Number of pages: 277 Publication formats: EAN: 9781135081294 DOI: 10.4324/9780203067994 ISBN: 9781135081294 Category: Media, information & communication industries Publisher's index: 9780203067994 Bibliographic note: -


As patterns of media use become more integrated with mobile technologies and multiple screens, a new mode of viewer engagement has emerged in the form of connected viewing, which allows for an array of new relationships between audiences and media texts in the digital space. This exciting new collection brings together twelve original essays that critically engage with the socially-networked, multi-platform, and cloud-based world of today, examining the connected viewing phenomenon across television, film, video games, and social media.

The result is a wide-ranging analysis of shifting business models, policy matters, technological infrastructure, new forms of user engagement, and other key trends affecting screen media in the digital era. Connected Viewing contextualizes the dramatic transformations taking place across both media industries and national contexts, and offers students and scholars alike a diverse set of methods and perspectives for studying this critical moment in media culture.


  • Cover 2
  • Title 5
  • Copyright 6
  • List of Figures and Tables 9
  • Acknowledgments 11
  • Introduction: Mapping Connections 13
  • PART I Industry Structure and Strategies 29
    • 1 Regulating Connected Viewing: Media Pipelines and Cloud Policy 31
    • 2 Second-Screen Theory: From the Democratic Surround to the Digital Enclosure 52
    • 3 Windows into the Digital World: Distributor Strategies and Consumer Choice in an Era of Connected Viewing 74
    • 4 The Personal Media Collection in an Era of Connected Viewing 91
  • PART II Technology and Platforms 109
    • 5 Beyond Piracy: Understanding Digital Markets 111
    • 6 Transparent Intermediaries: Building the Infrastructures of Connected Viewing 136
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