This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.

• Cover 2
• Title 7
• Copyright 8
• Dedication 9
• Contents 11
• List of Tables 15
• List of Figures 17
• Foreword 19
• Editors’ Introduction 27
• PART I The Changing Mediascape: Implications for Public Service Media 37
  • 1 Remixing Public Media’s Remit: The Implications of Networks for Public Service Media 39
  • 2 The Value of Change, or How to Manage Uncertainty in Contemporary Communications 57
  • 3 Moveable Media: Mobile Internet and New Policy Modes 76
  • 4 Strategies for Stakeholder Management and Crowdsourcing 95
• PART II Public Service Media Management Face Old and New Challenges 115