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Analyzing Social Media Networks with NodeXL

Insights from a Connected World

Authors: Derek Hansen, Ben Shneiderman, Marc A. Smith, Itai Himelboim Publisher: Elsevier Science Publication date: 2019 Publication language: Angielski Number of pages: 248 Publication formats: EAN: 9780128177570 ISBN: 9780128177570 Category: Programming & scripting languages: general Databases & the Web Human-computer interaction Internet: general works Publisher's index: 9780128177570 Bibliographic note: Dr. Itai Himelboim is director of the SEE Suite, Social media Engagement & Evaluation and Associate Professor, Advertising, at the University of Georgia, He studies the role social media plays in news, politics and international communication. Through applying network analysis, he examines political talk and information flow. His research involves computer-mediated social networks and their implications for political communication, international communication and the news.

Description

Analyzing Social Media Networks with NodeXL: Insights from a Connected World, Second Edition, provides readers with a thorough, practical and updated guide to NodeXL, the open-source social network analysis (SNA) plug-in for use with Excel. The book analyzes social media, provides a NodeXL tutorial, and presents network analysis case studies, all of which are revised to reflect the latest developments. Sections cover history and concepts, mapping and modeling, the detailed operation of NodeXL, and case studies, including e-mail, Twitter, Facebook, Flickr and YouTube. In addition, there are descriptions of each system and types of analysis for identifying people, documents, groups and events.

This book is perfect for use as a course text in social network analysis or as a guide for practicing NodeXL users.

  • Walks users through NodeXL while also explaining the theory and development behind each step
  • Demonstrates how visual analytics research can be applied to SNA tools for the mass market
  • Includes updated case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and Instagram
  • Includes downloadable companion materials and online resources at https://www.smrfoundation.org/nodexl/teaching-with-nodexl/teaching-resources/

Author's affiliation

Derek Hansen: iSchool, CASCI Director, University of Maryla
Marc A. Smith: Chief Social Scientist, Connected Action Cons
Itai Himelboim: Grady College of Journalism & Mass Communication, University of Georgia, Athens, Georgia USA