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Stealth Communications

The Spectacular Rise of Public Relations

Authors: Sue Curry Jansen Publisher: Wiley Publication date: 2017 Publication language: Angielski Number of pages: 253 Publication formats: EAN: 9781509516018 ISBN: 9781509516018 Category: Interdisciplinary studies Publisher's index: - Bibliographic note: -


Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power.

In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it.

Stealth Communications will be an indispensable guide for students of media studies and public relations, as well as anyone interested in the radical transformation of PR and the democratization of public communication.


  • Cover 2
  • Title page 6
  • Copyright page 7
  • Contents 8
  • Acknowledgments 9
  • 1: Introduction: Playing Fast and Loose with Words and Worlds 12
    • Manipulative Publicity 14
    • Invisible Rulers 16
    • Definitional Quandary: Spinning Spin 20
    • Fixers and “Knowing Capitalism” 23
    • Does PR Work? 26
    • Containing Hercules 29
  • 2: History Matters: Progressivism, Muckraking, and Commercial Propaganda 32
    • The Public Interest: Run Over by Railroads 36
    • Maelstrom of Change 38
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