International Marketing

Cases form Malaysia

Authors: Sieh Lee Mei Ling Publisher: ISEAS Publishing Publication date: 2018 Publication language: Angielski Number of pages: 111 Publication formats: EAN: 9789814379045 ISBN: 9789814379045 Category: Political economy Publisher's index: - Bibliographic note: -

Description

TOC

• Contents 8
• CASE REFERENCE TABLE 9
• Preface 12
• Case 1. Sin Fatt Frozen Foods Sdno Bhdo (Part I): Pricing for International Markets 14
• Case 2. Sin Fatt Frozen Foods Sdno Bhdo (Part II): Anticipating Sans by Importing Countries 20
• Case 3. Seri Chempaka Sdno Bhdo: Exporting to Absorb Excess Capacity 24
• Case 4. Sleek Cane Sdno Bhdo (Part 1): Strengthening International Marketing Activities Through Expansion 38
• Case 5. Sleek Cane Sdno Bhdo (Part II): Segmenting the Target Market in Canada 60
• Case 6. Sleek Cane Sdno Bhdo (Part III): Hedging Against International Financial Risks 68
• Case 7. Sedap (Malaysia) Sdno Bhdo (Part I): Improving the Product of an Overseas Subsidiary 74
• Case 8. Sedap (Malaysia) Sdno Bhdo (Part II): Positioning and Promoting Internationally 90
• Case 9. Anggerik Sdno Bhdo (Part I): Analysing Decline in Export Sales 92
• Case 10. Anggerik Sdno Bhdo (Part II): Planning for New International Distribution Strategy 102

Write review

Reviews (0)