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Technology Entrepreneurship

Taking Innovation to the Marketplace

Authors: Thomas N. Duening, Robert A. Hisrich, Michael A. Lechter Publisher: Elsevier Science Publication date: 2014 Publication language: Angielski Number of pages: 394 Publication formats: EAN: 9780124202344 ISBN: 9780124202344 Category: Business strategy Entrepreneurship Publisher's index: 9780124202344 Bibliographic note: Michael A. Lechter, Esq., is Counsel to the international law firm of Squire, Sanders & Dempsey L.L.P., and Adjunct Professor in the Entrepreneurship Program in the Ira A. Fulton School of Engineering at Arizona State University. He is the bestselling author of OPM, Other People’s Money, How to Attract Other People’s Money For Your Investments - The Ultimate Leverage, Warner Books, 2005. An internationally known expert in the field of intellectual property, his clients have included everything from authors, breweries and professional sports teams to venture capitalists and medical manufacturers. Michael writes a monthly column for INC.com on Start-Up Businesses & Entrepreneurship. He is also contributing author to Licensing Best Practices: The LESI Guide to Strategic Issues and Contemporary Realities. He has lectured extensively throughout the world on intellectual property law and entrepreneurship. Upon request of the House Judiciary Committee he has submitted testimony to the Congress of the United States, and has participated in various United Nations and foreign government proceedings on intellectual property law and technology transfer.

Description

The focus of this book is on technology ventures — how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as "entrepreneurial method" and "lean startup," emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture. This is not another armchair book about entrepreneurship. It’s a working guide for engineers and scientists who want to actually be entrepreneurs.

  • An intense focus on product design and development, with customers and markets in mind
  • Extensive discussion of intellectual property development, management, and protection
  • Potent insights into marketing and selling technology products to the global marketplace
  • Techniques for forecasting financials, raising funds, and establishing venture valuation
  • Best practices in venture leadership and managing growth
  • Overview of various exit strategies and how to prepare the venture for exit

Author's affiliation

Thomas N. Duening: University of Colorado at Colorado Springs, U
Robert A. Hisrich: Thunderbird School of Global Management, Glen
Michael A. Lechter: Attorney, CLP, and entrepreneur