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Multisensory Flavor Perception

From Fundamental Neuroscience Through to the Marketplace

Authors: Betina Piqueras-Fiszman, Charles Spence Publisher: Elsevier Science Publication date: 2016 Publication language: Angielski Number of pages: 378 Publication formats: EAN: 9780081003510 ISBN: 9780081003510 Category: Technology, engineering, agriculture Publisher's index: 9780081003503 Bibliographic note: -


Multisensory Flavor Perception: From Fundamental Neuroscience Through to the Marketplace provides state-of-the-art coverage of the latest insights from the rapidly-expanding world of multisensory flavor research. The book highlights the various types of crossmodal interactions, such as sound and taste, and vision and taste, showing their impact on sensory and hedonic perception, along with their consumption in the context of food and drink.

The chapters in this edited volume review the existing literature, also explaining the underlying neural and psychological mechanisms which lead to crossmodal perception of flavor. The book brings together research which has not been presented before, making it the first book in the market to cover the literature of multisensory flavor perception by incorporating the latest in psychophysics and neuroscience.

  • Authored by top academics and world leaders in the field
  • Takes readers on a journey from the neurological underpinnings of multisensory flavor perception, then presenting insights that can be used by food companies to create better flavor sensations for consumers
  • Offers a wide perspective on multisensory flavor perception, an area of rapidly expanding knowledge


  • Front Cover 2
  • Multisensory Flavor Perception 5
  • Copyright Page 6
  • Contents 7
  • List of contributors 11
  • Foreword 13
  • Woodhead Publishing Series in Food Science, Technology and Nutrition 17
  • 1 Introduction 35
    • 1 The senses and multisensory integration 35
    • 2 Expectations 38
    • 3 On the hedonics and memorability of flavor 39
    • 5 A closer look into our brain and bodily reactions 40
    • 4 Living in different taste worlds 40
    • 6 The impact of the senses in context: from the supermarket to disposal 41
    • References 42
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