Using a novel approach to consider the available literature and research, this book focuses on the psychology of social media based on the assumption...
Human-computer confluence refers to an invisible, implicit, embodied or even implanted interaction between humans and system components. New classes...
When people seek psychological support, formulation is the theory-driven methodology used by many practitioners to guide identification of the...
The management field increasingly recognizes that most firms in the world are family firms and that these entities operate differently from the...
This book on pricing decisions gives practical guidance on how to identify customer value, estimating customers’ willingness to pay for these benefits...
Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest and also in the Marketing -...
In the twenty-first century, there is no single prescription for business strategy development, choice and implementation. The challenges facing firms...