`This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its...
High-technology industries using plastic deformation demand soundly-based economical decisions in manufacturing design and product testing, and the...
This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors...
This book is one of the most up-to-date and cutting-edge texts available on the rapidly growing application area of neural networks. Neural Networks...
Successful leaders – at any level and in any arena – are inevitably presented with moral and ethical choices. This unique and innovative textbook is...
`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as...
This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical...
At last marketing managers and business executives concerned with profitability and sustained growth of their organisation have at their fingertips a...
Preservation of Foods with Pulsed Electric Fields discusses the basics of high voltage PEF as a low temperature food processing method, and the...
Current approaches to marketing strategy are divided between the classic strategic marketing traditions and newer approaches such as relationship...