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    Elsevier Science, 2019 ISBN: 9780128175200
    Description:

    Nutraceutical and Functional Food Regulations in the United States and Around the World, Third Edition addresses the latest regulatory requirements...

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    Elsevier Science, 2019 ISBN: 9780128147221
    Description:

    Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview...

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    The SAGE Handbook of Consumer Culture

    Olga Kravets

    Pauline Maclaran

    Steven Miles

    Alladi Venkatesh

    SAGE Publications, 2017 ISBN: 9781473998773
    Description:

    The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture...

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    SAGE Publications, 2016 ISBN: 9781473988286
    Description:

    Democracy in Decline is an examination by the 'father of modern marketing' into how a long cherished product (democracy) is failing the needs of its...

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    The SAGE Handbook of Social Marketing

    Gerard Hastings

    Kathryn Angus

    Carol A. Bryant

    SAGE Publications, 2011 ISBN: 9781473971677
    Description:

    For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the...

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    The SAGE Handbook of Service-Dominant Logic

    Stephen Vargo

    Robert F. Lusch

    SAGE Publications, 2018 ISBN: 9781526455505
    Description:

    Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic...

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    SAGE Publications, 2019 ISBN: 9781526483560
    Description:

    The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to...

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    Marketing Ethics & Society

    Lynne Eagle

    Stephan Dahl

    SAGE Publications, 2015 ISBN: 9781473934023
    Description:

    Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of...

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    The SAGE Handbook of Social Marketing

    Gerard Hastings

    Kathryn Angus

    Carol A. Bryant

    SAGE Publications, 2011 ISBN: 9781446254479
    Description:

    For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the...

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    TOC

    Social Marketing Casebook

    Jeff French

    Rowena Merritt

    Lucy Reynolds

    SAGE Publications, 2011 ISBN: 9781446253946
    Description:

    Electronic Inspection Copy available for instructors here Social Marketing Casebook brings together for the first time a dedicated collection of...

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