Nutraceutical and Functional Food Regulations in the United States and Around the World, Third Edition addresses the latest regulatory requirements...
Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview...
The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture...
Democracy in Decline is an examination by the 'father of modern marketing' into how a long cherished product (democracy) is failing the needs of its...
For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the...
Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic...
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to...
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of...
Electronic Inspection Copy available for instructors here Social Marketing Casebook brings together for the first time a dedicated collection of...