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results: 296
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Accountable Marketing: Linking marketing actions to financial performance
David W Stewart
Craig T. Gugel
Taylor and Francis, 2016 ISBN: 9781317274834Description:Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored...
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Taylor and Francis, 2016 ISBN: 9781317185741Description:Action Research for Professional Selling by Peter McDonnell and Jean McNiff is for people working, or hoping to work in sales, who wish to improve...
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Taylor and Francis, 2016 ISBN: 9781134472178Description:A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically...
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Adding Value (RLE Marketing): Brands and Marketing in Food and Drink
Geoffrey G. Jones
Nicholas J. Morgan
Taylor and Francis, 2014 ISBN: 9781317643821Description:An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history...
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Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships
Koen W. De Bock
Kristof Coussement
Taylor and Francis, 2016 ISBN: 9781317185291Description:While the definition of database marketing hasn’t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced...
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Elsevier Science, 2014 ISBN: 9781782420934Description:Advances in Food and Beverage Labelling reviews recent advances in labelling research and regulation, covering issues such as nutrition and hazard...
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Advances in Food Traceability Techniques and Technologies: Improving Quality Throughout the Food Chain
Montserrat Espiñeira
Francisco J Santaclara
Elsevier Science, 2016 ISBN: 9780081003213Description:Advances in Food Traceability Techniques and Technologies: Improving Quality Throughout the Food Chain covers in detail a topic of great importance to...
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Advertising in Developing and Emerging Countries: The Economic, Political and Social Context
Emmanuel C. Alozie
Taylor and Francis, 2016 ISBN: 9781317184997Description:This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to...
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Alleviating Poverty Through Profitable Partnerships: Globalization, Markets, and Economic Well-Being
Patricia H. Werhane
Scott P. Kelley
Laura P. Hartman
Dennis J. Moberg
Taylor and Francis, 2009 ISBN: 9781135966447Description:In this book, the authors approach poverty alleviation from an atypical perspective. The thesis is that poverty can be reduced, if not eradicated...
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Always On: Digital Brand Strategy in a Big Data World
Arve Peder Øverland
Taylor and Francis, 2016 ISBN: 9781317182474Description:Where do powerful strategies come from? How do some companies develop strategies that enable them to outperform others regardless of the state of...
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