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    Ethical and Social Marketing in Asia

    Bang Nguyen

    Chris Rowley

    Elsevier Science, 2015 ISBN: 9780081001042
    Description:

    There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing...

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    Elsevier Science, 2007 ISBN: 9780080468556
    Description:

    Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will...

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    Elsevier Science, 2003 ISBN: 9780080488745
    Description:

    Unfortunately, dust explosions are common and costly in a wide array of industries such as petrochemical, food, paper and pharmaceutical. It is...

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    Elsevier Science, 2004 ISBN: 9780080479194
    Description:

    * McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there...

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    Neural Networks and Pattern Recognition

    Omid Omidvar

    Judith Dayhoff

    Elsevier Science, 1997 ISBN: 9780080512617
    Description:

    This book is one of the most up-to-date and cutting-edge texts available on the rapidly growing application area of neural networks. Neural Networks...

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    Maintenance Fundamentals

    R. Keith Mobley

    Elsevier Science, 2011 ISBN: 9780080478982
    Description:

    No matter which industry a company is a part of, its profitability, like its products, is driven by the reliability and performance of its plant(s)....

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    National Reforms in European Gas

    M. Arentsen

    R. Kunneke

    Elsevier Science, 2003 ISBN: 9780080537290
    Description:

    Focussing on the change and development of national gas markets in Europe, this book provides an overview, analysis and comparison of recent dynamics...

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    Marketing Due Diligence: Reconnecting Strategy to Share Price

    Malcolm McDonald

    Keith Ward

    Brian Smith

    Elsevier Science, 2007 ISBN: 9780080469560
    Description:

    The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are...

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    Elsevier Science, 2005 ISBN: 9780080492872
    Description:

    Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and...

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    Elsevier Science, 2009 ISBN: 9781780632209
    Description:

    The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese...

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