There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing...
Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will...
Unfortunately, dust explosions are common and costly in a wide array of industries such as petrochemical, food, paper and pharmaceutical. It is...
* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there...
This book is one of the most up-to-date and cutting-edge texts available on the rapidly growing application area of neural networks. Neural Networks...
No matter which industry a company is a part of, its profitability, like its products, is driven by the reliability and performance of its plant(s)....
Focussing on the change and development of national gas markets in Europe, this book provides an overview, analysis and comparison of recent dynamics...
The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are...
Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and...
The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese...