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Small Business For Dummies

Autorzy: Eric Tyson, Jim Schell Wydawnictwo: Wiley Data wydania: 2011 Język publikacji: Angielski Liczba stron: 435 Formaty publikacji: EAN: 9781118213698 ISBN: 9781118213698 Kategoria: Indeks wydawcy: - Nota bibliograficzna: -

Opis

The leading resource for starting and running any small business

Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond.

This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You'll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You'll also find out to use the latest technology to improve your business's performance at every level.

  • How start-up and established small businesses can use the Small Business Jobs Act to their advantage
  • Enhanced and expanded coverage on using technology in your small business
  • Hiring employees using online resources including LinkedIn, Facebook, and other social media sites
  • New coverage of the recent health care bill, health savings accounts, and their implications for small business
  • Updated coverage of the best places to get small business loans
  • What it takes to achieve and maintain success in an ever-changing economic landscape

You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies provides the rest.

Spis treści

  • Small Business For Dummies, 4th Edition 2
    • Eric & Jim’s 20 Tips for Small-Business Success 4
    • About the Authors 8
    • Dedications 9
    • Authors’ Acknowledgments 9
    • More Bestselling For Dummies Titles by Eric Tyson 10
    • Contents at a Glance 12
    • Table of Contents 14
    • Introduction 24
      • About This Book 25
      • Conventions Used in This Book 26
      • What You’re Not to Read 26
      • How This Book Is Organized 27
      • Foolish Assumptions 27
      • Icons Used in This Book 30
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Afiljacja autora

Jim Schell: Bend, Oregon