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Trends in Mobile Technology and Business in the Asia-Pacific Region

Authors: Youngjin Yoo, Jae-Nam Lee, Chris Rowley Publisher: Elsevier Science Publication date: 2008 Publication language: Angielski Number of pages: 281 Publication formats: EAN: 9781780632384 ISBN: 9781780632384 Category: Telephone technology Economics, finance, business & management Publisher's index: C2013-0-16621-4 Bibliographic note: -

Description

This book introduces trends and developments in the area of mobile technology and business in the Asia Pacific region – an area which has emerged as a hotbed for not only much economic development generally, but also the mobile revolution that is sweeping through the globe. Although mobile technology did not originate in the region, over the last decade mobile and wireless technologies and services have rapidly grown in this area. Some companies from this area are taking the leading roles in many aspects of industry (hardware, software and service) and international standard setting organizations as well. The book presents 12 in-depth case studies written by specialists covering many countries in the region in order to provide an evolutionary perspective on mobile technology and business. The book offers both macro-level public policy implications and firm-level strategy for this emerging technology.

  • In-depth case studies of countries written by specialists, including Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Singapore, Taiwan and Thailand
  • An overview of the emerging trends in both technology and business related to mobile technology in the Asia-Pacific region
  • A comprehensive survey of the mobile business markets in the region

TOC

  • Cover 2
  • Trends in Mobile Technology and Businessin the Asia-Pacific Region 5
  • Copyright 6
  • CONTENTS 7
  • CONTENTS 7
  • ABOUT THE EDITORS 9
  • Chapter 1 TRENDS OF MOBILE TECHNOLOGY AND BUSINESS IN THE ASIA-PACIFIC REGION: AN INTRODUCTION 13
    • 1. INTRODUCTION 13
    • 2. KEY FEATURES OF THE BOOK 15
    • 3. OUTLINE OF THE BOOK 15
    • 4. CONCLUSIONS 20
    • REFERENCES 21
    • CONTACT DETAILS 21
  • Chapter 2 MOBILE TELECOMMUNICATIONS AND BUSINESSES IN AUSTRALIA: MARKET OVERVIEW AND KEY EMERGING TRENDS 23
    • 1. INTRODUCTION 23
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Author's affiliation

Chris Rowley: Director of Research and Publications, HEAD F