The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing.

The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations.

Marketing, advertising, and communications professionals and students will find the book very useful.

• Front Cover 2
• The Practice of Public Relations 5
• Copyright Page 6
• Table of Contents 7
• Illustrations 11
• Contributors 12
• Preface to the third edition 20
• Introduction: the plight of the pianist 21
• Chapter 1. Operational public relations 27
  • Problem analysis 28
  • Objectives 29
  • Targets 30
  • Programme planning 31
  • Strategy and method 33
  • Costing and budgetary control 34