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    De Gruyter, 1986 ISBN: 9783110103212
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    De Gruyter, 2015 ISBN: 9783110852172
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    Handbook of Cross-Cultural Marketing

    Erdener Kaynak

    Paul Herbig

    Taylor and Francis, 2014 ISBN: 9781317957874
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    Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's...

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    Taylor and Francis, 2014 ISBN: 9781317957362
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    Explore new international economic and business trends and how your firm can benefit from them!Internationalization of Companies from Developing...

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    Taylor and Francis, 2013 ISBN: 9781317952442
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    Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An ideal resource for trainers, Total Quality Management...

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    Taylor and Francis, 2014 ISBN: 9781317948872
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    Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental...

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    Taylor and Francis, 2014 ISBN: 9781317939900
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    The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep...

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    Taylor and Francis, 2013 ISBN: 9781135176266
    Description:

    First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

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    Guanxi: Relationship Marketing in a Chinese Context

    Erdener Kaynak

    Y.H. Wong

    Thomas Leung

    Taylor and Francis, 2013 ISBN: 9781135188184
    Description:

    Develop a network of successful business relationships in China!This systematic study of the Chinese concept of guanxi--broadly translated, ”...

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    Taylor and Francis, 2013 ISBN: 9781135786649
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    With Strategic Networks: The Art of Japanese Interfirm Cooperation, you will examine the structure and dynamics of Japanese business networks and...

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