International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material...
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key...
Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest...
Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: * tour operation *...