The aim of the present study is theoretical. The question set up for examination is whether there is a cognitive model that underpins human...
Gerrit Haas re-theorises the peculiar textual conduct of ficto/critical writing, which inextricably intersects fictional with critical discourses as...
Edward Hopkins here addresses and debunks the color theory, which assumes that ancient peoples were unable to perceive shades of green and blue...
This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and...
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of...
This book is the first introduction to the new field called cognitive history. The last decades have seen a noticeable increase in cognitive science...
Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats...