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    De Gruyter, 2023 ISBN: 9783110987119
    Description:

    This book on pricing decisions gives practical guidance on how to identify customer value, estimating customers’ willingness to pay for these benefits...

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    De Gruyter Handbook of Business Families

    Michael Carney

    Marleen Dieleman

    De Gruyter, 2023 ISBN: 9783110727968
    Description:

    The management field increasingly recognizes that most firms in the world are family firms and that these entities operate differently from the...

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    De Gruyter, 2023 ISBN: 9783110987102
    Description:

    This book on pricing decisions gives practical guidance on how to identify customer value, estimating customers’ willingness to pay for these benefits...

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    De Gruyter Handbook of Business Families

    Michael Carney

    Marleen Dieleman

    De Gruyter, 2023 ISBN: 9783110728057
    Description:

    The management field increasingly recognizes that most firms in the world are family firms and that these entities operate differently from the...

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    De Gruyter, 2022 ISBN: 9783110718638
    Description:

    Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest and also in the Marketing -...

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    De Gruyter, 2022 ISBN: 9783110718737
    Description:

    Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest and also in the Marketing -...

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    De Gruyter, 2022 ISBN: 9783110718539
    Description:

    In the twenty-first century, there is no single prescription for business strategy development, choice and implementation. The challenges facing firms...

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    De Gruyter, 2022 ISBN: 9783110718430
    Description:

    In the twenty-first century, there is no single prescription for business strategy development, choice and implementation. The challenges facing firms...

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    Resilience of Luxury Companies in Times of Change

    Gabriella Lojacono

    Laura Ru Yun Pan

    De Gruyter, 2021 ISBN: 9783110723540
    Description:

    Why do some luxury companies remain resilient through times of change, while others do not? The reason is that these companies have unique skills to...

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    Resilience of Luxury Companies in Times of Change

    Gabriella Lojacono

    Laura Ru Yun Pan

    De Gruyter, 2021 ISBN: 9783110723519
    Description:

    Why do some luxury companies remain resilient through times of change, while others do not? The reason is that these companies have unique skills to...

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