This book on pricing decisions gives practical guidance on how to identify customer value, estimating customers’ willingness to pay for these benefits...
The management field increasingly recognizes that most firms in the world are family firms and that these entities operate differently from the...
Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest and also in the Marketing -...
In the twenty-first century, there is no single prescription for business strategy development, choice and implementation. The challenges facing firms...
Why do some luxury companies remain resilient through times of change, while others do not? The reason is that these companies have unique skills to...