The highly acclaimed Financial and Strategic Management for Nonprofit Organizations provides an encyclopedic account of all the key financial, legal...
Women and Sustainability in Business: A Global Perspective, brings together original research from a dozen countries, concerning the issues and...
R&D Decisions, Strategy, Policy and Innovations explores how research and development decisions affect all of us. They are linked inextricably to the...
Each government recognises that there is a potential loss of competitive advantage of its business sector if future economic growth strategies are not...
Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple...
Growing interest in corporate social responsibility (CSR) has focused attention on the relationship between businesses and key stakeholders, such as...
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings...
Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to...
The authors of this book present several central business methods throughout all chapters. Every method introduced in Marketing Methods to Improve...