The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies'. Drawing on the metaphor...
“This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post...
Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces...
First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.
First published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.
"Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry...
This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully...