Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces...
“This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post...
"Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry...
The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies'. Drawing on the metaphor...
This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully...
This volume brings together a group of leading academics from Europe, North America and Australasia to address a question of considerable contemporary...
First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively...
First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
International HRM provides an important contribution to our understanding of the human resource management phenomenon, encompassing groundbreaking...