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    Orientacja rynkowa we współrządzeniu miastem

    Justyna Anders-Morawska

    Wawrzyniec Rudolf

    Wydawnictwo Uniwersytetu Łódzkiego, 2015 ISBN: 978-83-7969-701-4 eISBN: 978-83-7969-702-1
    Description:

    W publikacji przedstawiono praktyki dużych miast polskich, które wpisują się w nowy model zarządzania publicznego – współrządzenie. Analiza licznych...

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    Corporate Communications: Convention, Complexity and Critique

    Lars Thøger Christensen

    Mette Morsing

    George Cheney

    SAGE Publications, 2008 ISBN: 9781473902626
    Description:

    The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies'. Drawing on the metaphor...

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    Key Concepts in Public Relations

    Bob Franklin

    Mike Hogan

    Quentin Langley

    Nick Mosdell

    Elliot Pill

    SAGE Publications, 2009 ISBN: 9781446200056
    Description:

    “This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post...

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    TOC
    Elsevier Science, 2016 ISBN: 9781483183107
    Description:

    The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public...

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    Elsevier Science, 2016 ISBN: 9781483152196
    Description:

    Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles...

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    Elsevier Science, 2016 ISBN: 9781483103730
    Description:

    The Secrets of Successful Public Relations and Image-Making discusses several methods for effective public promotion. The book is comprised of 10...

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    Taylor and Francis, 2013 ISBN: 9781134730667
    Description:

    The worldwide expansion of the tourism industry creates many encounters between global agents and local forces, yet the host-guest interaction is...

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    Reward Management: A critical text

    Geoff White

    Janet Druker

    Taylor and Francis, 2004 ISBN: 9781134643271
    Description:

    There have been fundamental changes in renumeration practices in the UK over the last quarter century, with a substantial decline in collective...

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    Managing Human Resources in Cross-Border Alliances

    Susan E Jackson

    Yadong Luo

    Randall S Schuler

    Taylor and Francis, 2003 ISBN: 9781134202416
    Description:

    Across the world, companies are forming some of the most complex and exciting collaborations in the business world: cross-border alliances (CBAs). Yet...

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    Taylor and Francis, 2013 ISBN: 9781135075217
    Description:

    This study examines France's determination to remain aloof and unaffected as the world economy threatens the French way of doing business. Describing...

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