Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.

• Cover 2
• Title Page 3
• Copyright Page 4
• Table of Contents 5
• Preface 6
• 1. Introduction to marketing planning 7
• 2. The marketing audit 19
• 3. Marketing planning, implementation and control 29
• 4. Promotional operations 42
• 5. Product operations 55
• 6. Price operations 69
• 7. Place operations 77
• 8. Managing marketing relationships 90
• 9. International marketing 100
• 10. Industrial, business-to-business FMCG and services marketing 110