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Strategic Marketing: An Introduction
Tony Proctor
Taylor and Francis, 2002 ISBN: 9781134619962Opis:Every enterprise needs an understanding of the strategies used by its competitors, and a basic knowledge of how the business environment impacts on...
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Taylor and Francis, 2002 ISBN: 9781134774807Opis:R&D Decisions, Strategy, Policy and Innovations explores how research and development decisions affect all of us. They are linked inextricably to the...
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Taylor and Francis, 2005 ISBN: 9781136358531Opis:In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three...
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Taylor and Francis, 2005 ISBN: 9781136386046Opis:The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic...
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Taylor and Francis, 2006 ISBN: 9781134253029Opis:While there is a high demand for knowledge on responsible leadership, there has been, till now, no source able to meet that demand. Enron, Worldcom...
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Making Marketing Happen
Brian Smith
Taylor and Francis, 2006 ISBN: 9781136386749Opis:'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory...
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Taylor and Francis, 2006 ISBN: 9781136392276Opis:Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are...
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Heritage Marketing
Shashi Misiura
Taylor and Francis, 2006 ISBN: 9781136399275Opis:Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector...
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Emotion and Reason in Consumer Behavior
Arjun Chaudhuri
Taylor and Francis, 2006 ISBN: 9781136406904Opis:Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses...
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Gabay's Copywriters' Compendium
Jonathan Gabay
Taylor and Francis, 2006 ISBN: 9781136401374Opis:Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy...
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