Talk of a demographic time bomb is not new. The notion first entered public consciousness some time ago, but there is a lack of clarity about what...
Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many...
Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by...
Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest and also in the Marketing -...
'The Channel Advantage' deals with one topic, and deals with it comprehensively and rigorously: how to construct a sales channel system that will...
Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful...