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Relationship Marketing: Theory and Practice
Francis A Buttle
SAGE Publications, 1996 ISBN: 9781849206761Opis:`This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its...
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Elsevier Science, 1996 ISBN: 9780080543437Opis:High-technology industries using plastic deformation demand soundly-based economical decisions in manufacturing design and product testing, and the...
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Cases in Marketing
Stig Hartmann
SAGE Publications, 1997 ISBN: 9780857026224Opis:This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors...
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Production engineering Structural engineering Sales & marketing Maths for engineers Industrial chemistry Engineering: generalElsevier Science, 1997 ISBN: 9780080512617Opis:This book is one of the most up-to-date and cutting-edge texts available on the rapidly growing application area of neural networks. Neural Networks...
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The Moral Leader: Challenges, Tools and Insights
Sandra J. Sucher
Taylor and Francis, 1998 ISBN: 9781134146062Opis:Successful leaders – at any level and in any arena – are inevitably presented with moral and ethical choices. This unique and innovative textbook is...
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Rethinking Marketing: Towards Critical Marketing Accountings
Douglas Brownlie
Michael Saren
Robin Wensley
Richard Whittington
SAGE Publications, 1998 ISBN: 9780857025975Opis:`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as...
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Managing and Marketing Radical Innovations: Marketing New Technology
Birgitta Sandberg
Taylor and Francis, 1999 ISBN: 9781134081318Opis:This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical...
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Marketing Plans: How to prepare them, how to use them
Malcolm McDonald
Elsevier Science, 1999 ISBN: 9780080569567Opis:At last marketing managers and business executives concerned with profitability and sustained growth of their organisation have at their fingertips a...
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Elsevier Science, 1999 ISBN: 9780080539461Opis:Preservation of Foods with Pulsed Electric Fields discusses the basics of high voltage PEF as a low temperature food processing method, and the...
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SAGE Publications, 1999 ISBN: 9780857029591Opis:Current approaches to marketing strategy are divided between the classic strategic marketing traditions and newer approaches such as relationship...
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