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Management: leadership & motivation Management & management techniques Business & management Economics, finance, business & management Personnel & human resources management Management of specific areas Public relations Sales & marketingOpis:W publikacji przedstawiono praktyki dużych miast polskich, które wpisują się w nowy model zarządzania publicznego – współrządzenie. Analiza licznych...
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SAGE Publications, 2002 ISBN: 9780857025302Opis:NEW IN PAPERBACK 'The Handbook of Marketing is different… that Barton Weitz and Robin Wensley are its editors should suggest something out of the...
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Marketing - The Retro Revolution
Stephen Brown
SAGE Publications, 2001 ISBN: 9781446232309Opis:`the finest writer in our field today' - Journal of Marketing `the great heretic' - Retrospectives in Marketing `the most devastating critic of the...
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SAGE Publications, 2010 ISBN: 9781446200087Opis:Electronic Inspection Copy available for instructors here The relationship between a market and a consumer is complex. Far from simply an exchange of...
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Writing Marketing
Stephen Brown
SAGE Publications, 2005 ISBN: 9781847871107Opis:Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However...
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Understanding Children as Consumers
David W Marshall
SAGE Publications, 2010 ISBN: 9781446246412Opis:What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand...
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Relationship Marketing: Theory and Practice
Francis A Buttle
SAGE Publications, 1996 ISBN: 9781849206761Opis:`This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its...
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SAGE Publications, 2010 ISBN: 9781446243978Opis:Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition...
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Political Marketing: Theory and Concepts
Robert P. Ormrod
Stephan C M Henneberg
Nicholas O'Shaughnessy
SAGE Publications, 2013 ISBN: 9781446292426Opis:Electronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and...
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SAGE Publications, 2004 ISBN: 9781412931632Opis:In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid...
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