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Creative Economy and Culture: Challenges, Changes and Futures for the Creative Industries
John Hartley
Wen Wen
Henry Siling Li
SAGE Publications, 2015 ISBN: 9781473933569Opis:"The most ambitious, thoughtful and internationally aware assessment to date of the creative economy. Defining creativity as the production of...
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The Practice of Public Relations
Wilfred Howard
Elsevier Science, 2016 ISBN: 9781483183107Opis:The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public...
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Elsevier Science, 2016 ISBN: 9781483103730Opis:The Secrets of Successful Public Relations and Image-Making discusses several methods for effective public promotion. The book is comprised of 10...
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The Media Economy
Alan B. Albarran
Taylor and Francis, 2010 ISBN: 9781135854232Opis:The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role...
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Connected Viewing: Selling, Streaming, & Sharing Media in the Digital Age
Jennifer Holt
Kevin Sanson
Taylor and Francis, 2013 ISBN: 9781135081294Opis:As patterns of media use become more integrated with mobile technologies and multiple screens, a new mode of viewer engagement has emerged in the form...
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De-Convergence of Global Media Industries
Dal Yong Jin
Taylor and Francis, 2013 ISBN: 9781135068981Opis:Convergence has become a buzzword, referring on the one hand to the integration between computers, television, and mobile devices or between print...
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Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction
Micha? G?owacki
Lizzie Jackson
Taylor and Francis, 2013 ISBN: 9781135138394Opis:This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience...
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Communication of Complex Information: User Goals and Information Needs for Dynamic Web Information
Michael J. Albers
Taylor and Francis, 2004 ISBN: 9781135611965Opis:The amount of information available for any realistic complex situation is likely to overwhelm most users, as well as stymie any designer tasked with...
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Media Economics: Theory and Practice
Alison Alexander
James E. Owers
Rod Carveth
C. Ann Hollifield
Albert N. Greco
Taylor and Francis, 2003 ISBN: 9781135623791Opis:Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media...
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Taylor and Francis, 2005 ISBN: 9781135624071Opis:Over the past decade, the World Wide Web has dramatically changed the face of technical communication, but the teaching of writing has thus far...
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