The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies.

• The first book is in English made by Chinese researchers with a Chinese viewpoint of developments
• Provides the management implications in different sectors of the Chinese economy
• Predicts future trends

• Cover 2
• The Chinese Consumer Market: Opportunities and Risks 5
• Copyright 6
• Contents 7
• About the author 13
• 1 Chinese consumer trends 15
  • Introduction 15
  • Chinese traditional culture and its values 16
  • Some essential aspects of Chinese culture 21
  • The major consumer segments in China and their trends 24
  • Conclusion 32
  • References 33
  • Further readings 34
• 2 The Chinese automobile market 35
  • A history of China’s automobile industry: three phases 35