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    Sales & marketing

    The SAGE Handbook of Digital Marketing

    Annmarie Hanlon

    Tracy L. Tuten

    SAGE Publications, 2022 ISBN: 9781529788440
    Description:

    Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by...

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    Sales & marketing

    The SAGE Handbook of Social Media Marketing

    Annmarie Hanlon

    Tracy L. Tuten

    SAGE Publications, 2022 ISBN: 9781529788433
    Description:

    Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to...

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    Web graphics & design Sales & marketing Human-computer interaction

    The Digital Crown: Winning at Content on the Web

    Ahava Leibtag

    Elsevier Science, 2013 ISBN: 9780124076570
    Description:

    In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we...

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    Business mathematics & systems Sales & marketing Probability & statistics Budgeting & financial management Library, archive & information management

    Probabilistic Methods for Financial and Marketing Informatics

    Richard E. Neapolitan

    Xia Jiang

    Elsevier Science, 2010 ISBN: 9780080555676
    Description:

    Probabilistic Methods for Financial and Marketing Informatics aims to provide students with insights and a guide explaining how to apply probabilistic...

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    Sales & marketing Production engineering

    Unified Constitutive Laws of Plastic Deformation

    A. S. Krausz

    K. Krausz

    Elsevier Science, 1996 ISBN: 9780080543437
    Description:

    High-technology industries using plastic deformation demand soundly-based economical decisions in manufacturing design and product testing, and the...

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    Sales & marketing Data capture & analysis SAP (Systems, applications & products in databases)

    Entity Resolution and Information Quality

    John R. Talburt

    Elsevier Science, 2011 ISBN: 9780123819734
    Description:

    Entity Resolution and Information Quality presents topics and definitions, and clarifies confusing terminologies regarding entity resolution and...

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    Political campaigning & advertising Sales & marketing Communication studies

    Consumer Activism: Promotional Culture and Resistance

    Eleftheria J Lekakis

    SAGE Publications, 2022 ISBN: 9781529788860
    Description:

    "A crucial intervention to both critical studies of consumption and research into activism. It authoritatively explores the complex and multiplying...

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    TOC
    Content preview
    Printing, packaging & reprographic industry Sales & marketing Food & beverage technology

    Advances in Food and Beverage Labelling: Information and Regulations

    Paul Berryman

    Elsevier Science, 2014 ISBN: 9781782420934
    Description:

    Advances in Food and Beverage Labelling reviews recent advances in labelling research and regulation, covering issues such as nutrition and hazard...

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    Sales & marketing Production engineering

    Dust Explosions in the Process Industries: Identification, Assessment and Control of Dust Hazards

    Rolf K. Eckhoff

    Elsevier Science, 2003 ISBN: 9780080488745
    Description:

    Unfortunately, dust explosions are common and costly in a wide array of industries such as petrochemical, food, paper and pharmaceutical. It is...

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    Sales & marketing

    Marketing Plans for Service Businesses: A Complete Guide

    Malcolm McDonald

    Adrian Payne

    Elsevier Science, 2005 ISBN: 9780080492872
    Description:

    Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and...

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