Search results
results: 291
-
Taylor and Francis, 2014 ISBN: 9781134053834Description:Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on...
Continue readingPLN Gross price list -
Taylor and Francis, 2008 ISBN: 9781134060177Description:Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated...
Continue readingPLN Gross price list -
Taylor and Francis, 2009 ISBN: 9781134010059Description:Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of...
Continue readingPLN Gross price list -
Taylor and Francis, 2006 ISBN: 9781134252329Description:This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to...
Continue readingPLN Gross price list -
Taylor and Francis, 2006 ISBN: 9781134209415Description:The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book...
Continue readingPLN Gross price list -
Taylor and Francis, 2003 ISBN: 9781134267446Description:In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with...
Continue readingPLN Gross price list -
Value First then Price: Quantifying value in Business to Business markets from the perspective of both buyers and sellers
Andreas Hinterhuber
Todd C. Snelgrove
Taylor and Francis, 2016 ISBN: 9781317326182Description:Value-based pricing—pricing a product according to its value to the customer rather than its cost—is the most effective and profitable...
Continue readingPLN Gross price list -
Branding and Product Design: An Integrated Perspective
Monika Hestad
Taylor and Francis, 2016 ISBN: 9781317172727Description:Why do winning brands appear to be more creative and authentic than less successful ones? Despite the strong link between famous brands and the...
Continue readingPLN Gross price list -
Taylor and Francis, 2016 ISBN: 9781317419365Description:Ethics for Managers introduces students to the philosophical underpinnings of business ethics and translates this theory into practical terms...
Continue readingPLN Gross price list -
Crime and Corruption in Organizations: Why It Occurs and What To Do About It
Ronald J. Burke
Edward C. Tomlinson
Taylor and Francis, 2016 ISBN: 9781317158028Description:Although increasing attention has been paid to it, there are no signs that crime and corruption in organizations is decreasing, so if you're a manager...
Continue readingPLN Gross price list
- Free access
- Trial access
- Open access
- Subscription
- With time limit
- Purchased