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results: 296
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Taylor and Francis, 2013 ISBN: 9781136199752Description:Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting...
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Caring for the Customer SS3
NEBS Management
Taylor and Francis, 2012 ISBN: 9781136007941Description:This workbook will enable managers to:· explain the meaning and significance of customer care;· identify their internal and external customers;·...
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Taylor and Francis, 2013 ISBN: 9781136009587Description:This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used...
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Taylor and Francis, 2012 ISBN: 9781136012785Description:Ethics has become big business but have businesses become ethical? This is a central question for today’s managers. Managing ethics is critical in an...
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Taylor and Francis, 2012 ISBN: 9781136257063Description:This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and...
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Marketing for Cultural Organizations: New Strategies for Attracting Audiences - third edition
Bonita M. Kolb
Taylor and Francis, 2013 ISBN: 9781136239533Description:Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations...
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Competitive Intelligence: Gathering, Analysing and Putting it to Work
Christopher Murphy
Taylor and Francis, 2016 ISBN: 9781317162889Description:Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Obtaining this is often an unplanned...
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Ethics and Morality in Consumption: Interdisciplinary Perspectives
Deirdre Shaw
Michal Carrington
Andreas Chatzidakis
Taylor and Francis, 2016 ISBN: 9781317653943Description:Ethical consumerism is on the rise. No longer bound to the counter-cultural fringes, ethical concerns and practices are reaching into the mainstream...
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Islam, Marketing and Consumption: Critical Perspectives on the Intersections
Aliakbar Jafari
Özlem Sandikci
Taylor and Francis, 2016 ISBN: 9781317753230Description:In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both...
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Taylor and Francis, 2016 ISBN: 9781317607472Description:The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set...
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