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    Brand Mascots: And Other Marketing Animals

    Stephen Brown

    Sharon Ponsonby-McCabe

    Taylor and Francis, 2014 ISBN: 9781134053834
    Description:

    Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on...

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    Taylor and Francis, 2008 ISBN: 9781134060177
    Description:

    Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated...

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    Taylor and Francis, 2009 ISBN: 9781134010059
    Description:

    Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of...

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    Brand Culture

    Jonathan Schroeder

    Miriam Salzer Morling

    Taylor and Francis, 2006 ISBN: 9781134252329
    Description:

    This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to...

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    Taylor and Francis, 2006 ISBN: 9781134209415
    Description:

    The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book...

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    Taylor and Francis, 2003 ISBN: 9781134267446
    Description:

    In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with...

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    Taylor and Francis, 2016 ISBN: 9781317326182
    Description:

    Value-based pricing—pricing a product according to its value to the customer rather than its cost—is the most effective and profitable...

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    Taylor and Francis, 2016 ISBN: 9781317172727
    Description:

    Why do winning brands appear to be more creative and authentic than less successful ones? Despite the strong link between famous brands and the...

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    Taylor and Francis, 2016 ISBN: 9781317419365
    Description:

    Ethics for Managers introduces students to the philosophical underpinnings of business ethics and translates this theory into practical terms...

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    Taylor and Francis, 2016 ISBN: 9781317158028
    Description:

    Although increasing attention has been paid to it, there are no signs that crime and corruption in organizations is decreasing, so if you're a manager...

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