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    Sales & marketing

    Brand Culture

    Jonathan Schroeder

    Miriam Salzer Morling

    Taylor and Francis, 2006 ISBN: 9781134252329
    Description:

    This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to...

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    Visual Consumption

    Jonathan Schroeder

    Taylor and Francis, 2002 ISBN: 9781134542475
    Description:

    A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and...

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