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results: 296
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Writing Marketing
Stephen Brown
SAGE Publications, 2005 ISBN: 9781847871107Description:Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However...
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Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity
Cor Molenaar
Taylor and Francis, 2016 ISBN: 9781134765195Description:Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops...
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What the New Breed of CMOs Know That You Don't
MaryLee Sachs
Taylor and Francis, 2016 ISBN: 9781134761203Description:This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it...
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What's Your Business?: Corporate Design Strategy Concepts and Processes
Claire T. Tomlins
Taylor and Francis, 2016 ISBN: 9781134762040Description:What’s Your Business? offers a comprehensive pathway through the subject of corporate design clarifying the relationship between corporate design and...
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Visual Identity: Promoting and Protecting the Public Face of an Organization: Promoting and Protecting the Public Face of an Organization
Susan Westcott Alessandri
Taylor and Francis, 2014 ISBN: 9781317452546Description:Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through...
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Visual Consumption
Jonathan Schroeder
Taylor and Francis, 2002 ISBN: 9781134542475Description:A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and...
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Taylor and Francis, 2016 ISBN: 9781317607472Description:The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set...
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Value First then Price: Quantifying value in Business to Business markets from the perspective of both buyers and sellers
Andreas Hinterhuber
Todd C. Snelgrove
Taylor and Francis, 2016 ISBN: 9781317326182Description:Value-based pricing—pricing a product according to its value to the customer rather than its cost—is the most effective and profitable...
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Value Creation and the Internet of Things: How the Behavior Economy will Shape the 4th Industrial Revolution
Alexander Manu
Taylor and Francis, 2016 ISBN: 9781317002802Description:We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement with...
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Elsevier Science, 1996 ISBN: 9780080543437Description:High-technology industries using plastic deformation demand soundly-based economical decisions in manufacturing design and product testing, and the...
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