International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material...
Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: * tour operation *...
Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest...
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key...