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Advertising: A Cultural Economy
Liz McFall
SAGE Publications, 2004 ISBN: 9781412932899Opis:Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological...
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SAGE Publications, 2003 ISBN: 9781847876614Opis:`Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance...
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Taylor and Francis, 2007 ISBN: 9781134116386Opis:The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which...
Czytaj dalejPLN cena katalogowa brutto -
Taylor and Francis, 2013 ISBN: 9781317850700Opis:Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate...
Czytaj dalejPLN cena katalogowa brutto -
Taylor and Francis, 2003 ISBN: 9781134618989Opis:Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite...
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Taylor and Francis, 2005 ISBN: 9781134595181Opis:Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:* Sex*...
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Taylor and Francis, 2012 ISBN: 9781134613946Opis:Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of...
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The Customer Century: Lessons from World Class Companies in Integrated Communications
Anders Gronstedt
Taylor and Francis, 2012 ISBN: 9781135268640Opis:Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as...
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Graphic design Communication studies Media studies Advertising & society Sales & marketing management Sales & marketing AdvertisingDe Gruyter Poland, 2020 ISBN: 9788366675247Opis:This book contains different perspectives on the consumer from communication, marketing, and advertising perspective. The chapters, each of which is...
Czytaj dalejPLN cena katalogowa brutto -
Graphic design Communication studies Media studies Advertising & society Sales & marketing management Sales & marketing AdvertisingDe Gruyter Poland, 2020 ISBN: 9788366675254Opis:This book contains different perspectives on the consumer from communication, marketing, and advertising perspective. The chapters, each of which is...
Czytaj dalejPLN cena katalogowa brutto
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