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Advertising: A Cultural Economy
Liz McFall
SAGE Publications, 2004 ISBN: 9781446232484Opis:Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological...
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Advertising and Promotion: Communicating Brands
Chris Hackley
SAGE Publications, 2005 ISBN: 9781848600522Opis:"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's...
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Advertising: Made Simple
Frank Jefkins
Elsevier Science, 2016 ISBN: 9781483183183Opis:Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter...
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Taylor and Francis, 2008 ISBN: 9781134136124Opis:Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile...
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Marketing Communication: A Critical Introduction
Richard Varey
Taylor and Francis, 2002 ISBN: 9781134581603Opis:Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication...
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The Globalization of Advertising: Agencies, Cities and Spaces of Creativity
James R. Faulconbridge
Peter Taylor
Corinne Nativel
Jonathan Beaverstock
Taylor and Francis, 2010 ISBN: 9781135279813Opis:The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary...
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Taylor and Francis, 2004 ISBN: 9781134380848Opis:This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing...
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Taylor and Francis, 2009 ISBN: 9781135218775Opis:The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question...
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Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy
Emmanuel C. Alozie
Taylor and Francis, 2009 ISBN: 9781135696948Opis:No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically...
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Excellence in Advertising
Leslie Butterfield
Taylor and Francis, 2009 ISBN: 9781136404528Opis:While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in...
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