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    Marketing Plans for Services: A Complete Guide

    Malcolm McDonald

    Pennie Frow

    Adrian Payne

    Wiley, 2011 ISBN: 9781119951865
    Description:

    Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in...

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    Elsevier Science, 2005 ISBN: 9780080492872
    Description:

    Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and...

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    Marketing Plans for Services: A Complete Guide

    Malcolm McDonald

    Pennie Frow

    Adrian Payne

    Wiley, 2011 ISBN: 9780470979419
    Description:

    Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in...

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    TOC

    Marketing Planning for Services

    Adrian Payne

    Malcolm McDonald

    Taylor and Francis, 2012 ISBN: 9781136016028
    Description:

    Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It...

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    Handbook of CRM

    Adrian Payne

    Taylor and Francis, 2012 ISBN: 9781136400186
    Description:

    Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major...

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