Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in...
Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and...
Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It...
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major...