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Taylor and Francis, 2012 ISBN: 9781136413629Description:This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert...
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Wiley, 2012 ISBN: 9780470974759Description:"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account...
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Wiley, 2012 ISBN: 9780470974735Description:"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account...
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Taylor and Francis, 2010 ISBN: 9781136390661Description:To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched...
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Elsevier Science, 2000 ISBN: 9780080509723Description:Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that...
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Wiley, 2013 ISBN: 9781118748893Description:Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice...
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Wiley, 2013 ISBN: 9781118748763Description:Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice...
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Marketing Due Diligence: Reconnecting Strategy to Share Price
Malcolm McDonald
Keith Ward
Brian Smith
Elsevier Science, 2007 ISBN: 9780080469560Description:The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are...
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Marketing Due Diligence: Reconnecting Strategy to Share Price
Malcolm McDonald
Keith Ward
Brian Smith
Elsevier Science, 2005 ISBN: 9780080459424Description:At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and...
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Elsevier Science, 2007 ISBN: 9780080468556Description:Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will...
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