Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological...
`Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance...
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which...
Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate...
Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite...
Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:* Sex*...
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of...
Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as...
This book contains different perspectives on the consumer from communication, marketing, and advertising perspective. The chapters, each of which is...