High-technology industries using plastic deformation demand soundly-based economical decisions in manufacturing design and product testing, and the...
Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product...
Advances in Food Traceability Techniques and Technologies: Improving Quality Throughout the Food Chain covers in detail a topic of great importance to...
Transdisciplinary Case Studies on Design for Food and Sustainability, a volume in the Consumer Science and Strategic Marketing series, analyzes the...
`the finest writer in our field today' - Journal of Marketing `the great heretic' - Retrospectives in Marketing `the most devastating critic of the...
Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However...
Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview...
Advances in Food and Beverage Labelling reviews recent advances in labelling research and regulation, covering issues such as nutrition and hazard...
`This book is not simply the best book on the remarkable phenomenon of today's ethical consumer. It is a gift of advice and insight, from the people...
`An important and extremely welcome addition to the strategic management field. In this book the author builds on the work of an emerging community of...