Learn about new strategies to improve service, quality, and profitability for quick service restaurants!Quick Service Restaurants, Franchising, and...
The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of...
The hospitality and tourism sector is a large and rapidly expanding industry worldwide, and can rightfully be described as a vehicle of globalisation...
New Zealand’s wine came to the world’s attention in the late 1980’s with its production of some of the best quality sauvignon blancs. Since then the...
This is a well-established reference and textbook for professional chefs and students. This edition presents essential recipes based on traditional...
Discover the bridge between theory and applied research in the hospitality industryThe success of marketing programs is dependent on the knowledge of...
It is now widely agreed that the climate is changing, global resources are diminishing and biodiversity is suffering. Developing countries – many of...
'An Introduction to the UK Hospitality Industry: a comparative approach' is a core text for introductory hospitality modules and courses. Unique in...
This valuable book deals with the recreation activities for the disabled, including skiing, horseback riding, running, camping, water sports, and team...