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Wiley, 2013 ISBN: 9781118748893Description:Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice...
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Elsevier Science, 2000 ISBN: 9780080509723Description:Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that...
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Marketing Plans: How to prepare them, how to use them
Malcolm McDonald
Elsevier Science, 2007 ISBN: 9780080489353Description:Now in its 6th edition Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised throughout, and every...
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Wiley, 2012 ISBN: 9780470974735Description:"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account...
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Market Segmentation: How to Do It and How to Profit from It
Malcolm McDonald
Wiley, 2012 ISBN: 9781118432754Description:Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate...
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Market Segmentation: How to Do It and How to Profit from It
Malcolm McDonald
Wiley, 2012 ISBN: 9781118432747Description:Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate...
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Wiley, 2011 ISBN: 9780470670163Description:Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has...
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Wiley, 2012 ISBN: 9780470974759Description:"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account...
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Wiley, 2011 ISBN: 9781119951865Description:Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in...
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Marketing Due Diligence: Reconnecting Strategy to Share Price
Malcolm McDonald
Keith Ward
Brian Smith
Elsevier Science, 2007 ISBN: 9780080469560Description:The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are...
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