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    Orientacja rynkowa we współrządzeniu miastem

    Justyna Anders-Morawska

    Wawrzyniec Rudolf

    Wydawnictwo Uniwersytetu Łódzkiego, 2015 ISBN: 978-83-7969-701-4 eISBN: 978-83-7969-702-1
    Description:

    W publikacji przedstawiono praktyki dużych miast polskich, które wpisują się w nowy model zarządzania publicznego – współrządzenie. Analiza licznych...

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    TOC
    De Gruyter Poland, 2020 ISBN: 9788366675247
    Description:

    This book contains different perspectives on the consumer from communication, marketing, and advertising perspective. The chapters, each of which is...

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    De Gruyter Poland, 2020 ISBN: 9788366675254
    Description:

    This book contains different perspectives on the consumer from communication, marketing, and advertising perspective. The chapters, each of which is...

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    Pocket Guide to Selling Services and Products

    Peter Morris

    Malcolm McDonald

    Taylor and Francis, 2014 ISBN: 9781317856283
    Description:

    First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.

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    Total E-Mail Marketing

    Dave Chaffey

    Taylor and Francis, 2012 ISBN: 9781136354687
    Description:

    Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than...

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    eMarketing eXcellence

    PR Smith

    Dave Chaffey

    Taylor and Francis, 2012 ISBN: 9781136003387
    Description:

    'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing...

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    Public Relations Law: A Supplemental Text

    L. Marie Parkinson

    Michael G. Parkinson

    Taylor and Francis, 2009 ISBN: 9781135859480
    Description:

    This supplemental text on PR law is intended to be used with other mass communication textbooks.  It is intended for the mass communication law...

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    Taylor and Francis, 2015 ISBN: 9781317479154
    Description:

    The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing...

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    The Committed Enterprise

    Hugh Davidson

    Taylor and Francis, 2003 ISBN: 9781136016509
    Description:

    The Committed Enterprise represents Hugh Davidson's major statement on what makes a sustainable and excellent organization. It is based on over a year...

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    Taylor and Francis, 2016 ISBN: 9781317106784
    Description:

    Leading the Customer Experience explores the relationship between leadership behaviour and exceptional service. Most organisation’s strategic aims and...

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