W publikacji przedstawiono praktyki dużych miast polskich, które wpisują się w nowy model zarządzania publicznego – współrządzenie. Analiza licznych...
This book contains different perspectives on the consumer from communication, marketing, and advertising perspective. The chapters, each of which is...
First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.
Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than...
'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing...
This supplemental text on PR law is intended to be used with other mass communication textbooks. It is intended for the mass communication law...
The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing...
The Committed Enterprise represents Hugh Davidson's major statement on what makes a sustainable and excellent organization. It is based on over a year...
Leading the Customer Experience explores the relationship between leadership behaviour and exceptional service. Most organisation’s strategic aims and...