"A crucial intervention to both critical studies of consumption and research into activism. It authoritatively explores the complex and multiplying...
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to...
Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by...
The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of...
Transdisciplinary Case Studies on Design for Food and Sustainability, a volume in the Consumer Science and Strategic Marketing series, analyzes the...
This book contains different perspectives on the consumer from communication, marketing, and advertising perspective. The chapters, each of which is...
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also...
Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and...