Search results
results: 296
-
Graphic design Communication studies Media studies Advertising & society Sales & marketing management Sales & marketing AdvertisingDe Gruyter Poland, 2020 ISBN: 9788366675254Description:This book contains different perspectives on the consumer from communication, marketing, and advertising perspective. The chapters, each of which is...
Continue readingPLN Gross price list -
Graphic design Communication studies Media studies Advertising & society Sales & marketing management Sales & marketing AdvertisingDe Gruyter Poland, 2020 ISBN: 9788366675247Description:This book contains different perspectives on the consumer from communication, marketing, and advertising perspective. The chapters, each of which is...
Continue readingPLN Gross price list -
The arts: general issues Industrial / commercial art & design Economics Business & management Business studies: general Sales & marketing management Sales & marketing Tourism industry Hospitality industry Fashion & beauty industriesDe Gruyter, 2022 ISBN: 9783110732818Description:The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of...
Continue readingPLN Gross price list -
The arts: general issues Industrial / commercial art & design Economics Business & management Business studies: general Sales & marketing management Sales & marketing Tourism industry Hospitality industry Fashion & beauty industriesDe Gruyter, 2022 ISBN: 9783110732757Description:The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of...
Continue readingPLN Gross price list -
Consumer Activism: Promotional Culture and Resistance
Eleftheria J Lekakis
SAGE Publications, 2022 ISBN: 9781529788860Description:"A crucial intervention to both critical studies of consumption and research into activism. It authoritatively explores the complex and multiplying...
Continue readingPLN Gross price list -
SAGE Publications, 2022 ISBN: 9781529788433Description:Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to...
Continue readingPLN Gross price list -
SAGE Publications, 2022 ISBN: 9781529788440Description:Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by...
Continue readingPLN Gross price list -
Elsevier Science, 2021 ISBN: 9780128178225Description:Transdisciplinary Case Studies on Design for Food and Sustainability, a volume in the Consumer Science and Strategic Marketing series, analyzes the...
Continue readingPLN Gross price list -
SAGE Publications, 2015 ISBN: 9781473933767Description:‘The Unmanageable Consumer has long been one of my favorite books in the sociology of consumption. This long overdue third edition has updated and...
Continue readingPLN Gross price list -
The SAGE Handbook of Marketing Ethics
Lynne Eagle
Stephan Dahl
Patrick de Pelsmacker
Charles R Taylor
SAGE Publications, 2020 ISBN: 9781529737677Description:The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also...
Continue readingPLN Gross price list
- Free access
- Trial access
- Open access
- Subscription
- With time limit
- Purchased