Communications is key to the success of disaster mitigation, preparedness, response and recovery. Accurate information disseminated to the general...
The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies'. Drawing on the metaphor...
“This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post...
Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces...
W publikacji przedstawiono praktyki dużych miast polskich, które wpisują się w nowy model zarządzania publicznego – współrządzenie. Analiza licznych...
The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public...
The Secrets of Successful Public Relations and Image-Making discusses several methods for effective public promotion. The book is comprised of 10...
Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles...
Across the world, companies are forming some of the most complex and exciting collaborations in the business world: cross-border alliances (CBAs). Yet...
Current trends reveal that increasing intensity at work has major consequences at individual, organizational and societal levels. New organizational...